Media Relations Operations

• Media management
• Bridging the gap with the media
• Building strong relationships with key media constituencies
• Monitoring media regularly
• Initiating stories / articles
• Constant update and maintenance of a media database
• Organizing Press conferences / meets
• Maximum media exposure
• Regular media interaction
• Competitive monitoring

Corporate Communication

• Developing corporate identity
• Image building and management

Crisis Management

• Crisis Action Plan
• Containing damage fallout

Promotions and Events

• Product Launch
• Road Shows
• Exhibitions / fairs
• Seminars / Conferences

Product Launch Management

• Launch of new products/brands
• Media support
• Brand Positioning – analysis & planning

Marketing Communications

• We offer marketing communications advice on
• Branding the product and the overall image of the product
• Market Strategies for branding and positioning
• Market Education for the brand and for the people
• Sponsorships for the different activities to be carried out by the client.
• Build awareness of Products/Services
• Organize customer & consumer event

Event Management

Brand promotions, lifestyle product launches, corporate and cultural events, seminars and workshops are the ways to bring the product/service in direct interface with the consumer. It helps in giving visibility to the product and adds to its Goodwill. Effective communication is the only means to send through the right message to the consumer that also directly hits the heart of the consumer. The selections of the right kind of event for the right kind of product at the right time are the main avenues of Impact.

The strategy for perfect communication takes place in the following manner:

• Right event association
• Event PR mileage
• Cost effectiveness
• The right media to be tapped
• Sponsorships and brand tie-ups
• Giving what the consumer wants